The Kingdom Through Your Eyes

In every Saudi home, morning feels like its city: tea is poured, breakfast is shared, and familiar recipes pass from one generation to the next. From Al Khobar to AlUla, every table tells its own story, captured by the artists behind the Puck packs - and seen through your eyes too. Pick up any participating pack, scan the QR code, and register to win a family staycation.*
*Terms and conditions apply.

A Family Staycation in Three Steps

A family staycation awaits one family - and it could be yours. You’re only three simple steps away. Start here.

Scan the Code

Find it on any participating pack or through channels before December 31, 2026.

Enter Your Details

Add your details and submit your entry.

Winners Announced

If you win the grand prize, we will contact you directly. Plus, every entry receives a Puck recipe booklet.* *Terms and conditions apply.
Enter now

Meet the Artists

Before each city reached a Puck jar, an artist saw it her own way. A home, a window, a color, a morning she remembers. Every pack holds a work of art, and every artwork shares a point of view. Meet the artists who illustrated our Kingdom and see their cities through their eyes.

Shahad Alqufaydi

Shahad Alqufaydi is a Saudi visual artist inspired by Saudi culture, the details of everyday life, and familiar places. Her contemporary style pairs storytelling with bold color, reimagining local details through her own point of view.
Hear Shahad’s story

Hanan Baik

Hanan Baik is an illustrator and designer who began on paper, moved into digital, and never left either behind. Over eight years in illustration and visual identity, and in 2021 she founded her own studio, Sood Design. She has designed for many brands. This time, she painted a city.
Hear Hanan’s story

Now, What Do You See? You don’t need to be an artist. We're after your eye. Show us the Kingdom as you see it.

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The Kingdom as You See It

Share the Kingdom as you see it: your city, your breakfast table, or a small detail you love. A painting, illustration, digital artwork, or sketch on paper—they all belong here. Share your details and upload your work. If selected, it may appear on Puck’s platforms.
 

"The Kingdom Through Your Eyes" Packs

Al Khobar, Diriyah, Jeddah, and AlUla come to life on Puck packs and jars. Re-write Your Own Recipe and make breakfast your way. Scan the code on any limited edition pack to win a family staycation.
Every Morning Begins with a recipe

Saudi Breakfast Recipes: 7 Dishes from the Morning Table

Every Saudi breakfast dish tells a story that makes it unique. We've gathered seven recipes, from the dishes we grew up with to fresh ideas for your mornings, and from weekend gatherings to Eid. Each has simple ways to add your own touch with Puck cheeses, and steps you can follow at home. Read on, and take a recipe that becomes yours.

Explore Saudi Breakfasts

Let's Meet in Diriyah and Jeddah

This time, the campaign comes off the page. Come see the Kingdom with your own eyes.
Event 1

Discover Saudi Through Your Eyes – Diriyah, Riyadh

Experience Saudi culture through art, food and creativity. Discover local flavors with a Puck twist, explore artist-inspired interpretations of the Kingdom’s stories and landmarks, and bring your own perspective to life by creating your very own KSA-inspired Puck Jar. 📍 Diriyah, Riyadh 📅 Friday, 6th November 2026 🕙 3pm till 11:30pm
Event 2

Discover Saudi Through Your Eyes – AlBalad, Jeddah

Experience Saudi culture through art, food and creativity. Discover local flavors with a Puck twist, explore artist-inspired interpretations of the Kingdom’s stories and landmarks, and bring your own perspective to life by creating your very own KSA-inspired Puck Jar. 📍 AlBalad, Jeddah 📅 Friday, 13th November 2026 🕙3pm till 11:30pm

Register for a Chance to Win a Family Staycation

Purchase a participating Puck Heritage Jar and complete the form below for your chance to win a memorable family staycation in the KSA.

Read the competition terms and conditions

View the Heritage Competition Terms & Conditions here.

Stay in Touch with Puck

Learn how your personal data is collected, used, and protected in our Privacy Policy.

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A Recipe for Every Breakfast

The story doesn't end here. We have a whole kitchen full of breakfast recipes: the ones we grew up with, and new ideas for your mornings and your week. Pick a recipe, add your own touch with Puck products, and make it the one your family knows you for.

Discover More Recipes
Terms and conditions
*Terms and Conditions apply